The Signature Program
Lead with confidence. Build trust. Help buyers make clear decisions.
You have a great offer, strong relationships, and interested buyers, yet opportunities still stall. Buyers hesitate. Pricing conversations get uncomfortable. Follow-ups drag, and decisions take longer than they should. The CLOSE Lab is a three month online lab in Sales Decision Leadership built to close that gap: a structured practice, held with repetition, until leading the decision becomes the way you sell.
Doors open December 8 to 22, 2026.
Orientation: Wednesday, January 6, 2027.
Live calls every other Wednesday at 12 PM CT, January 13 to March 24, 2027.
Then three months to revisit the full curriculum at your own pace.
Apply for The CLOSE Lab Join the 2027 Waitlist
What It Is
This is a working lab, not a self study course: live practice on real deals, with the playbook and replays available online.
The Breathe Room: step into Mindset by Design inside The CLOSE Lab. Breath and body first, so you walk in steady.
The Conversation Room: bring your live deals and rehearse the conversation before it happens.
Between calls, your AI practice partner role plays your buyer, so the reps happen before the real conversation.
The Twelve Weeks
Study one essential conversation, and the standard behind it.
Rehearse it live in The Decision Gym, before a buyer hears it.
Use it with real buyers that week, in real conversations.
Bring the result back for coaching, and sharpen the conversation.
Included
Read the full CLOSE Lab Overview (PDF)
Fit
Founders, owners, sales leaders, sales professionals, and client-facing teams who already have an established offer and active buyers, and who need the fundamentals to hold every week, not only on their best days.
If you are still building your first offer, start with the Revenue Scorecard and the Clinic. The Lab will be here when your conversations are live.
Pricing
$500 a month, per seat
$1,500 per seat for the three month lab.
Teams: up to five seats, $1,500 a month.
Three month commitment.
Enrollment runs by cohort, so every member starts together. Once you are in, you can stay in. If you step out, you return when the doors open again.
Deposit: Place a fully refundable $100 deposit to hold your seat. The deposit applies to your tuition, and your bonus work opens right away.
Pay in full: Pay the $1,500 before your cohort begins, and your enrollment includes a Stalled Deal Intensive, a private session to work one live deal.
Results from founders and teams are stated plainly on the Proof page.
Enrollment
Every entry into the Lab starts there, so we both can see how much of your revenue runs without you.
The application takes a few minutes. It asks who your premium customer is, what your premium offer is, and one insight from your Scorecard results.
Accepted applicants hold a seat with a fully refundable $100 deposit, or pay in full. Either way, your bonus work opens right away while you wait: Human Speak Selling, the Mindset by Design work including the Five Hidden Money Patterns, and Nurture Conversation Circles.
Orientation is Wednesday, January 6, 2027. Your first live call is Wednesday, January 13, 2027.
Not ready to apply? Join the 2027 Waitlist and receive The Decision Edge by email while you wait. Waitlist members hear first when doors open.
Questions
Cohort 1
Cohort 1 doors open December 8, 2026. Applications are open now.