BETTER WITH COMPANY

For event organizers

Decision Leadership keynote: You built everything except sales.

Elizabeth Yang is the #1 Decision Leadership Expert. Elizabeth Yang helps founder-led companies lead the decisions that drive sales and revenue. This is her signature talk for founder and leader rooms. Your members built the product, the team, and the reputation. Sales is the room they still avoid. This talk names why, and gives them one move they can use that week.

A warm, skylit loft room where an audience sits at tables facing a presenter at the front screen

Signature talks

01  You Built Everything Except Sales

Fifteen minute and full keynote versions. Teaching only.

02  Lead The Decision

The courage to trust your worth, and how it changes the way you earn, lead, and grow.

03  The Sales Objection Clinic™

A live working session. Real objections, worked in the room.


What organizers receive

A speaker who teaches. Clear session copy for your program. A talk matched to your room: founders and leaders, or peer groups of owners who invite experts worth hearing.

Among her current goals is TEDxMinneapolis 2027.

Invite Elizabeth to Speak

Planning a 2027 date? Join the waitlist under Elizabeth to speak on the Events page.

Host the Clinic: bring The Sales Objection Clinic™ to your organization. Host the Clinic


More topics

For keynotes, workshops, and panels.

01  Leading the Decision: Influence and Relationship Selling for Professionals

For mixed professional rooms: law firms, nonprofits, associations, and the leaders inside them. Different rooms call the work different things, business development, funding, compensation, but underneath it is the same skill: leading people to a clear decision through influence and trust.

02  The Five Hidden Money Patterns Holding You Back From Your Sales Behavior

For founders and sales professionals who stall at the same ceiling no matter what tactic they try. The room uncovers the five hidden money patterns quietly steering their sales behavior, and leaves knowing which one has been setting their number.

03  Why Buyers Go Silent After Good Conversations

For anyone who has left a great meeting and then heard nothing. The room learns what silence actually means, why it is rarely about price, and the moves that bring a quiet buyer back to a decision.

04  The Human Advantage in an AI World

For leaders wondering what stays human when AI can do the research, send the follow ups, and make the pitch. The room leaves with a clear case for trust and presence as the advantage no tool can copy.

05  The Price of Being Nice

For women's rooms

For women founders who are excellent at the work and quiet at the moment of the ask. The room names the pattern of undercharging and overgiving, and leaves with a steadier way to hold price and lead the decision.