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Engagements

Decision Leadership Engagements: Sales and Revenue for Founder-Led Companies.

Four engagements. Each has a defined scope, a stated price, and one clear next step. Choose by the problem in front of you, not by the size of the ambition.


For established firms

Sales & Customer Success Blueprint

Every seat in your business has a sales job.

The consultative engagement. We identify the weak moments where revenue leaks in your sales conversations, set the sales standards that correct them, and install an AI supported reinforcement for those standards in preparation, practice, follow up, and coaching.

Who it is for

Established, founder led service firms with a team, where the owner remains the closer of last resort and growth has reached the limit of personal selling.

What happens

A leak audit across your live conversations. Standards your whole team can follow. Reinforcement built to your standards, not generic tools. Leadership coaching so the standard holds after the engagement ends.

What is included

A leak audit across your live conversations

Sales standards your whole team can follow

AI supported reinforcement for the standards

Leadership coaching so the standard holds after the engagement ends

Starting at $10,000

Engagement price

The Blueprint is fit based and has no checkout. It begins with a conversation. If it is not a fit, we will say so plainly.

Book a consultation


The signature program · Three month online lab

The CLOSE Lab

Lead with confidence. Build trust. Help buyers make clear decisions.

You have a great offer, strong relationships, and interested buyers, yet opportunities still stall.

This is a working lab, not a self study course: live practice on real deals, with the playbook and replays available online.

The Breathe Room: step into Mindset by Design inside The CLOSE Lab. Breath and body first, so you walk in steady.

The Conversation Room: bring your live deals and rehearse the conversation before it happens.

Between calls, your AI practice partner role plays your buyer, so the reps happen before the real conversation.

What you'll practice with repetition

Lead with confidence

Navigate buyer hesitation

Communicate value

Guide clear decisions

Build consistent follow-through

How The CLOSE Lab works

STEP 1 Learn — Study one essential conversation, and the standard behind it.

STEP 2 Practice — Rehearse it live in The Decision Gym, before a buyer hears it.

STEP 3 Apply — Use it with real buyers that week, in real conversations.

STEP 4 Refine — Bring the result back for coaching, and sharpen the conversation.

What's included

The CLOSE Playbook: five essential sales conversations, step by step

Live Group Call Sessions in The Decision Gym: The Breathe Room and The Conversation Room

Replays for every session, with questions submittable in advance when you cannot attend

Mindset by Design: the inner growth component of the Lab. Required, and included

The Vault Library and practical resources: tools and conversation guides

Real-world application: every cycle is applied with real buyers, not theory

Designed for

Founders, owners, sales leaders, sales professionals, and client-facing teams who already have an established offer and active buyers, and who need the fundamentals to hold every week, not only on their best days.

Read the full CLOSE Lab Overview (PDF)

See how enrollment works, cohort dates, and the application on The CLOSE Lab page

$500 a month, per seat

$1,500 per seat for the three month lab.

Teams: up to five seats, $1,500 a month.

Three month commitment.

Online lab. Enrollment runs by cohort, and Cohort 1 doors open December 8 to 22, 2026.

Explore The CLOSE Lab

Considering 2027?

Join the waitlist


One-on-one · Your growth edge, customized to the leader

Private Decision Leadership Coaching

Not every leader needs a program. Some need a partner in the room where the hard decisions get made.

What we could focus on

Turning your expertise into fractional work, or starting a fractional venture of your own

Coaching and managing your sales and customer success teams

The breakthrough work: rewiring your mindset and clearing the inner friction underneath it

Installing a new identity, and the confidence to lead from it

Growth and performance, and creating the capacity to manage a bigger business

Who it is for

For the leader carrying decisions nobody else in the business can carry.

Starting at $7,000

Start with a call to discuss what this could look like for you.

Book a consultation

Limited spots open per year.


Mindset by Design

The subconscious work underneath the sales work.

Every sales conversation is led twice: first in the mind of the person leading it, then in the room.

It is the mindset foundation this method is built on. Lead yourself first is not a slogan in this work. It is the practice. A leader who has settled their own worth does not chase, discount, or rescue. Their authority is felt, not performed. That is Authority: buyers are drawn to a decision because the person leading it is grounded in one.

What it works on

Money patterns: the hidden beliefs setting your number and holding you back from earning more.

Subconscious mindset work, nervous system first, breath and body before strategy.

Visibility and worthiness at the root, where your decisions actually start.

Trusting your worth before you state your price

The hesitation that starts in you, not in the buyer

Authority that is felt, not performed

Deciding from conviction instead of urgency

How you receive it

Mindset by Design is included inside The CLOSE Lab. It is required, and it is not sold separately. Every member of the Lab does this work alongside the sales conversations, because the two cannot be separated: the conversation only goes as deep as the mindset leading it.

Included in: The CLOSE Lab

Private Access · Not sold separately

Mindset by Design has no separate enrollment and no separate price. It comes with The CLOSE Lab, as part of the Lab.

See The CLOSE Lab


A focused intervention

Stalled Deal Intensive

A focused strategic session to diagnose why a specific opportunity lost momentum and what needs to shift. Built for buyer hesitation, slow moving opportunities, and unclear next steps, where one decision matters and a date is approaching.

Who it is for

A founder or leader with one live opportunity that has gone quiet, circled, or stalled at the point of decision.

What happens

We open the opportunity up together, name precisely why it stalled, and build the exact next conversation, planned line by line, so you leave with a move you can make the same week.

What is included

A 90 minute strategic session, held online

A clear diagnosis, stated in plain language

Your next conversation, planned in full

Two weeks of WhatsApp support while you run it

View the Intensive details and enrollment

$750

90 minute session, plus two weeks of support

One opportunity. One session. Enrollment is through the dedicated page linked at left.

Enroll in the Intensive


Uncertain which engagement fits?

Get in touch and describe where it stalls.


Questions

Plain answers

The questions founders ask before they engage, answered in plain, quotable sentences.