Decision Leadership Engagements: Sales and Revenue for Founder-Led Companies.

Sales & Customer Success Blueprint

Every seat in your business has a sales job.

The consultative engagement. We identify the weak moments where revenue leaks in your sales conversations, set the sales standards that correct them, and install AI supported reinforcement for those standards in preparation, practice, follow up, and coaching.

Who it is for

Established, founder led service firms with a team, where the owner remains the closer of last resort and growth has reached the limit of personal selling.

What happens

A leak audit across your live conversations. Standards your whole team can follow. Reinforcement built to your standards, not generic tools. Leadership coaching so the standard holds after the engagement ends.

What is included

• Leak audit across live sales conversations
• Sales standards the whole team can follow
• AI supported reinforcement, built to your standards
• Leadership coaching for the owner and team leads

The CLOSE Lab

Lead with confidence. Build trust. Help buyers make clear decisions.

You have a great offer, strong relationships, and interested buyers, yet opportunities still stall. Buyers hesitate. Pricing conversations get uncomfortable. Follow-ups drag, and decisions take longer than they should. The CLOSE Lab is a three month online lab in Sales Decision Leadership built to close that gap: a structured practice, held with repetition, until leading the decision becomes the way you sell.

This is a working lab, not a self study course: live practice on real deals, with the playbook and replays available online.

• The Breathe Room: step into Mindset by Design inside The CLOSE Lab. Breath and body first, so you walk in steady.
• The Conversation Room: bring your live deals and rehearse the conversation before it happens.
• Between calls, your AI practice partner role plays your buyer, so the reps happen before the real conversation.

What you'll practice with repetition

• Lead with confidence
• Navigate buyer hesitation
• Communicate value
• Guide clear decisions
• Build consistent follow-through

How The CLOSE Lab works

What's included

• The CLOSE Playbook: five essential sales conversations, step by step
• Live Group Call Sessions in The Decision Gym: The Breathe Room and The Conversation Room
• Replays for every session, with questions submittable in advance when you cannot attend
• Mindset by Design: the inner growth component of the Lab. Required, and included
• The Vault Library and practical resources: tools and conversation guides
• Real-world application: every cycle is applied with real buyers, not theory

Designed for

Founders, owners, sales leaders, sales professionals, and client-facing teams who already have an established offer and active buyers, and who need the fundamentals to hold every week, not only on their best days.

Read the full CLOSE Lab Overview (PDF)

See how enrollment works, cohort dates, and the application on The CLOSE Lab page.

Private Decision Leadership Coaching

Not every leader needs a program. Some need a partner in the room where the hard decisions get made. This is private, one-on-one coaching with Elizabeth, built around you: your business, your team, and the season you are leading through.

What we could focus on

• Turning your expertise into fractional work, or starting a fractional venture of your own
• Coaching and managing your sales and customer success teams
• The breakthrough work: rewiring your mindset and clearing the inner friction underneath it
• Installing a new identity, and the confidence to lead from it
• Growth and performance, and creating the capacity to manage a bigger business

Who it is for

For the leader carrying decisions nobody else in the business can carry.

Mindset by Design

The subconscious work underneath the sales work.

Every sales conversation is led twice: first in the mind of the person leading it, then in the room. Mindset by Design is the subconscious work underneath the sales work: the beliefs about worth, price, and being seen that decide how a leader shows up before a single word is spoken.

It is the mindset foundation this method is built on. Lead yourself first is not a slogan in this work. It is the practice. A leader who has settled their own worth does not chase, discount, or rescue. Their authority is felt, not performed. That is Authority Gravity: buyers are drawn to a decision because the person leading it is grounded in one.

What it works on

• Money patterns: the hidden beliefs setting your number and holding you back from earning more.
• Subconscious mindset work, nervous system first, breath and body before strategy.
• Visibility and worthiness at the root, where your decisions actually start.
• Trusting your worth before you state your price
• The hesitation that starts in you, not in the buyer
• Authority that is felt, not performed
• Deciding from conviction instead of urgency

How you receive it

Mindset by Design is included inside The CLOSE Lab. It is required, and it is not sold separately. Every member of the Lab does this work alongside the sales conversations, because the two cannot be separated: the conversation only goes as deep as the mindset leading it.

Stalled Deal Intensive

This is more than a 90 minute call. It is a two week sprint built around one deal. The session is where we look at the opportunity together and plan your next conversation. Then the sprint keeps going. You get a steady series of scheduled messages and voice check ins, each one asking a single question, like what you are going to apply today. At the midpoint, we check where you are, what is coming up for you, and what needs to shift. It is accountability in small, daily steps. You are not left alone with a plan. You are held to it, gently and consistently, until the next move is made.

Who it is for

A founder or leader with one live opportunity that has gone quiet, circled, or stalled at the point of decision.

What happens

We open the opportunity up together, name precisely why it stalled, and build the exact next conversation, planned line by line, so you leave with a move you can make the same week.

What is included

• A 90 minute strategic session, held online
• A clear diagnosis, stated in plain language
• Your next conversation, planned in full
• Two weeks of scheduled check ins while you run it

View the Intensive details and enrollment