The Decision Edge

Decision Leadership writing for founders, owners, and leaders.

A weekly note and article archive for leaders who sell. One pattern, why it matters, and one move you can make this week. The full archive lives on Substack, and every article is kept in Elizabeth's own library.

Latest

The latest issue

June 30, 2026

The Decision You Can Hold Changes Everything. Most Never Get There.

⚜️ The Authority Edge Brief

Read

From the archive

Earlier issues

Browse the full archive on Substack

Questions

Plain answers

Yes, through the Stalled Deal Intensive and The CLOSE Lab. The Sales & Customer Success Blueprint is built for firms with a team, where the owner is still the closer of last resort.
No. We do not sell generic AI tools. In the Blueprint, AI supported practice is installed to reinforce your sales standards: preparation, practice, follow up, and coaching between live sessions. The standard comes first. The technology serves it.
By policy. Client stories are told without names, by type of firm, unless a client gives a public review or testimonial. Trust is the work. We protect it in how we present results as well.
A short, direct conversation. We name where it stalls, state plainly whether we can help, and leave you with one clear next move either way.
Minneapolis–Saint Paul, in the Twin Cities of Minnesota. Elizabeth speaks and teaches in rooms across the Twin Cities and beyond.